Our cookie policy

Updated: 24/03/2022

§1 Why read this?

When you’re insured with us, you know exactly how much you’re paying per mile, and how many miles you’ve driven each month. It’s completely upfront – which is just the way we like it.

Cookies, by their nature, are a little different. They work in the background to improve your online experience. But that doesn’t mean you shouldn’t be aware of them. This notice is designed to tell you all you need to know about the way we use cookies.

§2 What words mean

This Cookie Notice describes how By Miles (“we”, “us”, “our” and “By Miles”) collects, stores and uses information about you in connection with By Miles insurance products and services, including your use of the By Miles websites (the “Sites”) and the By Miles mobile application (the “App”).

Cookies help us distinguish you from other users. They are small text files that are downloaded to your computer or mobile device when you access a website or mobile application. When a cookie is downloaded by you, we refer to it as having been ‘set’.

The short answer is no. This notice is designed to help you decide whether you want cookies - and if you don’t, to show you how to remove them. However, there are certain essential cookies that could impact your experience of using our service, or the performance of our app or website if you decide to turn them off or remove them. We’ll run through which ones are which in this notice.

§5 Why do we set cookies?

We set cookies for a number of reasons.

For anonymous analysis:

  • To identify whether you are a returning visitor so we can analyse site visits and understand the pages you and others are interested in.
  • To identify that you’ve come from somewhere else such as a partner or price comparison website.
  • To understand how long visitors are spending on our website or app.
We also use them to help with your experience using our service:
  • To remember your preferences for a set period of time, if you tell us anything we need to keep (such as the fact you’ve already logged in and entered your email or password). These are known as persistent cookies which have an expiry date that reflects how long that information needs to be kept for.
  • To remember that you’ve asked us to provide you with a quote and what those details are.
  • To remember that you’ve previously contacted our customer experience team via the live chat option.
  • To temporarily store information while you have our website open. These are known as session cookies and will be deleted as soon as you close your browser.
We also allow selected partners to set cookies that allow both us, and them, to understand how any advertising we run with them is performing. The process is usually called ‘ad tracking’ and the cookies are known as ‘third party cookies’. You can see a list of our partners and the cookies we set in the section What types of cookies do we set?

§6 Cookies that collect personal data

Some of the cookies we set are required to collect one or more pieces of personal data. Personal data we collect includes the following:

  • IP Address
  • Name
See our privacy notice for more information about how we manage personal data.

§7 What types of cookies do we set?

To help you manage what cookies you want us to set, we have categorised cookies into two main categories. These are split out as’ Cookies we need’ and ‘cookies we use to improve our service’. Cookies we need.

How do we classify essential cookies?

Essential cookies are the ones we consider to be necessary for our business and for your experience.

Cookie nameProviderPurposeExpiry
By MilesVisit tracking / source and analytics60 days - 999 days
By Miles (quote)Identifies a quote made on the site1 hour
Cookie-consentedBy MilesShows consent has been obtained for cookies to be used (and testing to check for cookies support in your browser)None
PAPVisitorID x 2
By Miles / partners / affiliatesTracks visits and source of the visit60 days - 1 year
intercom-id-xn8jjx5j intercom-state-xn8jjx5j
By Miles / IntercomManaging chat sessions via the Intercom softwarePersistent/up to 270 days
_ga, _gat, _gid, OTZ, gaVisitorTypeShort, gaVisitorTypeLongGoogle AnalyticsVisitor behaviour while on the site / and research to make your experience better1 day - 2 years
IDE, RULDoubleclickAd tracking1 year
MUIDMicrosoft BingUsed to ID users across sites and link tracking1 year
Stripe (payments)Used to prevent fraud across payments30 mins - 1 year

Cookies we use to improve services we offer.

There are cookies we use that aren’t essential to make the services we offer function, but these cookies give us additional information that we can use to help us improve those services. These cookies have been categorised into partners.

If you don’t want these cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. For more information about how to manage cookies using your Internet browser settings, you can check out the “Help” section of your internet browser (or alternatively visit http://www.aboutcookies.org). It’s worth noting that if you do set your Internet browser to reject cookies or otherwise withdraw your consent in relation to cookies, there’s a chance you may not be able to access all of the functions of our website and services.


What do we use Google cookies for?

We use Google for analytics purposes, to help us understand how people are using our website and services, as well as advertising on their platforms, so we use cookies to measure the effectiveness of these activities.

You can find more information about how to manage cookies from Google here:

Cookie nameProviderPurposeExpiry
AID, 1P_JAR, NID, SAPISID, SSID, CONSENT, APISID, HSIDGoogle / Google AdsRecords visit preferencesup to 2 years
_gcl_auGoogle AdsenseMeasures efficiency across sitesPersistent
DSID, test_cookieGoogle DoubleclickAd trackingSession only

Microsoft / Bing

Why do we need Microsoft Bing cookies?
We advertise on the Bing platform, so we use cookies to measure the effectiveness of these activities and make sure the right people see our advertising.

Cookie namePurposeExpiry
SRCHD, SRCHHPGUSR, SRCHUID, SRCHUSRAdvertising cookie2 years
_uetsid, _uetsid_exp, _uetvid, _uetvid_expCollects data on visitor behaviour and for advertising1 day - 16 days

Lucky Orange

Who is Lucky Orange?
We use Lucky Orange for analytics purposes, to help us understand how people are using our website and services, so we can spot technical issues and improve the way our services work.

You can find more information about how to manage cookies from Lucky Orange here:

Cookie namePurposeExpiry
Tracking cookie180 days
_lo_uidStores a unique ID2 years
_lo_vLogs visitor visits1 year
_loridID of the session30 mins


Why do we need Facebook?
We advertise on the Facebook platform, so we use cookies to measure the effectiveness of these activities and make sure the right people see our advertising.

You can find more information about how to manage cookies from Facebook here:

Cookie namePurposeExpiry
datrFraud prevention cookie2 years
m_pixel_ratioPage likesSession only
Stores browser dataSession / 2 years
wdScreen resolution1 week
xsStores unique session ID3 months
_fbp(with Trustpilot)
Ad delivery via real time bidding (RTB)
3 months
frAd delivery via real time bidding (RTB)3 months
trAd delivery via real time bidding (RTB)Session only


Who is Trustpilot?
We collect reviews using the Trustpilot platform, and showcase these reviews on our website - these cookies help us make sure we’re sending review invitations to the right people, as well as giving us information about how the review widgets are used.

Cookie namePartnering withPurposeExpiry
hubspotukHubSpotTracks ID13 months
_hjidHotJarStores unique ID1 year
OptanonAlertBoxClosed, OptanonConsentOneTrust1 year
n/aAnti-forgery cookieSession only
amplitude_id_[unique ID]n/aquestionnaires and messaging informationSession only
_ga_[unique ID]Google AnalyticsStores anonymised statistics1 year
n/aSelected information about the browser/userSession only
AtlassianMeasures application performance1 year

How to manage cookies in general

More information about cookies generally can be found at:

You can find out how to opt out of being tracked by Google Analytics by visiting:

§8 Pixel Tags

As well as cookies, we may use pixel tags (which are also known as web beacons and clear GIFs) to track your actions on our site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on web pages.

Pixel tags measure the success of our marketing campaigns, compile statistics about how our site is used, and help us to manage our content.

That’s the way the cookie crumbles…

To be clear, a cookie cannot read data off your system or cookie files created by other sites, but a service provider can use the same cookie to recognise your computer or device across different sites. You can set your system not to accept cookies if you wish (for example, by changing your browser settings so cookies are not accepted). However if you do, it’s important we let you know that some of our features may not function properly. For example, you might have to log into your account more than you have previously as we won’t remember you’ve already entered your password - or if you were to leave a window open with a partially finished quote for car insurance with us, the page might time out and we may have forgotten the details you entered.