Our cookie policy
§1 Why read this?
When you’re insured with us, you know exactly how much you’re paying per mile, and how many miles you’ve driven each month. It’s completely upfront – which is just the way we like it.
Cookies, by their nature, are a little different. They work in the background to improve your online experience. But that doesn’t mean you shouldn’t be aware of them. This notice is designed to tell you all you need to know about the way we use cookies.
§2 What words mean
This Cookie Notice describes how By Miles (“we”, “us”, “our” and “By Miles”) collects, stores and uses information about you in connection with By Miles insurance products and services, including your use of the By Miles websites (the “Sites”) and the By Miles mobile application (the “App”).
§3 What are cookies?
Cookies help us distinguish you from other users. They are small text files that are downloaded to your computer or mobile device when you access a website or mobile application. When a cookie is downloaded by you, we refer to it as having been ‘set’.
§4 Do I have to have cookies?
The short answer is no. This notice is designed to help you decide whether you want cookies - and if you don’t, to show you how to remove them. However, there are certain essential cookies that could impact your experience of using our service, or the performance of our app or website if you decide to turn them off or remove them. We’ll run through which ones are which in this notice.
§5 Why do we set cookies?
We set cookies for a number of reasons.
For anonymous analysis:
- To identify whether you are a returning visitor so we can analyse site visits and understand the pages you and others are interested in.
- To identify that you’ve come from somewhere else such as a partner or price comparison website.
- To understand how long visitors are spending on our website or app.
- To remember your preferences for a set period of time, if you tell us anything we need to keep (such as the fact you’ve already logged in and entered your email or password). These are known as persistent cookies which have an expiry date that reflects how long that information needs to be kept for.
- To remember that you’ve asked us to provide you with a quote and what those details are.
- To remember that you’ve previously contacted our customer experience team via the live chat option.
- To temporarily store information while you have our website open. These are known as session cookies and will be deleted as soon as you close your browser.
§6 Cookies that collect personal data
Some of the cookies we set are required to collect one or more pieces of personal data. Personal data we collect includes the following:
- IP Address
- Name
§7 What types of cookies do we set?
To help you manage what cookies you want us to set, we have categorised cookies into two main categories. These are split out as’ Cookies we need’ and ‘cookies we use to improve our service’. Cookies we need.
How do we classify essential cookies?
Essential cookies are the ones we consider to be necessary for our business and for your experience.
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
| BM-cid-tracking BM-rtg-tracking BM-dtl-tracking BM-ots-tracking BM-ppp-tracking BM-ref-tracking BM-promo | By Miles | Visit tracking / source and analytics | 60 days - 999 days |
| QuoteID QuoteToken SID | By Miles (quote) | Identifies a quote made on the site | 1 hour |
| Cookie-consented | By Miles | Shows consent has been obtained for cookies to be used (and testing to check for cookies support in your browser) | None |
| PAPAffilitateId PAPVisitorID x 2 | By Miles / partners / affiliates | Tracks visits and source of the visit | 60 days - 1 year |
| Intercom-session-xn8jjx5j intercom-id-xn8jjx5j intercom-state-xn8jjx5j | By Miles / Intercom | Managing chat sessions via the Intercom software | Persistent/up to 270 days |
| _ga, _gat, _gid, OTZ, gaVisitorTypeShort, gaVisitorTypeLong | Google Analytics | Visitor behaviour while on the site / and research to make your experience better | 1 day - 2 years |
| IDE, RUL | Doubleclick | Ad tracking | 1 year |
| MUID | Microsoft Bing | Used to ID users across sites and link tracking | 1 year |
| __stripe_mid __stripe_sid | Stripe (payments) | Used to prevent fraud across payments | 30 mins - 1 year |
Cookies we use to improve services we offer.
There are cookies we use that aren’t essential to make the services we offer function, but these cookies give us additional information that we can use to help us improve those services. These cookies have been categorised into partners.
If you don’t want these cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. For more information about how to manage cookies using your Internet browser settings, you can check out the “Help” section of your internet browser (or alternatively visit http://www.aboutcookies.org). It’s worth noting that if you do set your Internet browser to reject cookies or otherwise withdraw your consent in relation to cookies, there’s a chance you may not be able to access all of the functions of our website and services.
What do we use Google cookies for?
We use Google for analytics purposes, to help us understand how people are using our website and services, as well as advertising on their platforms, so we use cookies to measure the effectiveness of these activities.
You can find more information about how to manage cookies from Google here:
https://policies.google.com/technologies/cookies#types-of-cookies
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
| AID, 1P_JAR, NID, SAPISID, SSID, CONSENT, APISID, HSID | Google / Google Ads | Records visit preferences | up to 2 years |
| _gcl_au | Google Adsense | Measures efficiency across sites | Persistent |
| DSID, test_cookie | Google Doubleclick | Ad tracking | Session only |
Microsoft / Bing
Why do we need Microsoft Bing cookies?
We advertise on the Bing platform, so we use cookies to measure the effectiveness of these activities and make sure the right people see our advertising.
| Cookie name | Purpose | Expiry |
|---|---|---|
| SRCHD, SRCHHPGUSR, SRCHUID, SRCHUSR | Advertising cookie | 2 years |
| _uetsid, _uetsid_exp, _uetvid, _uetvid_exp | Collects data on visitor behaviour and for advertising | 1 day - 16 days |
Lucky Orange
Who is Lucky Orange?
We use Lucky Orange for analytics purposes, to help us understand how people are using our website and services, so we can spot technical issues and improve the way our services work.
You can find more information about how to manage cookies from Lucky Orange here:
https://help.luckyorange.com/article/173-what-cookies-does-lucky-orange-set
| Cookie name | Purpose | Expiry |
|---|---|---|
| __lotl __lotr | Tracking cookie | 180 days |
| _lo_uid | Stores a unique ID | 2 years |
| _lo_v | Logs visitor visits | 1 year |
| _lorid | ID of the session | 30 mins |
Why do we need Facebook?
We advertise on the Facebook platform, so we use cookies to measure the effectiveness of these activities and make sure the right people see our advertising.
You can find more information about how to manage cookies from Facebook here:
https://www.facebook.com/policies/cookies/
| Cookie name | Purpose | Expiry |
|---|---|---|
| datr | Fraud prevention cookie | 2 years |
| m_pixel_ratio | Page likes | Session only |
| presence sb | Stores browser data | Session / 2 years |
| wd | Screen resolution | 1 week |
| xs | Stores unique session ID | 3 months |
| _fbp | (with Trustpilot) Ad delivery via real time bidding (RTB) | 3 months |
| fr | Ad delivery via real time bidding (RTB) | 3 months |
| tr | Ad delivery via real time bidding (RTB) | Session only |
Trustpilot
Who is Trustpilot?
We collect reviews using the Trustpilot platform, and showcase these reviews on our website - these cookies help us make sure we’re sending review invitations to the right people, as well as giving us information about how the review widgets are used.
| Cookie name | Partnering with | Purpose | Expiry |
|---|---|---|---|
| hubspotuk | HubSpot | Tracks ID | 13 months |
| _hjid | HotJar | Stores unique ID | 1 year |
| OptanonAlertBoxClosed, OptanonConsent | OneTrust | 1 year | |
| _RequestVerificationToken _RequestVerificationToken-legacy _csrf csrf-canary | n/a | Anti-forgery cookie | Session only |
| amplitude_id_[unique ID] | n/a | questionnaires and messaging information | Session only |
| _ga_[unique ID] | Google Analytics | Stores anonymised statistics | 1 year |
| tp-b2b-current-launguage tp-b2b-selected-business-unit-id TP.uuid | n/a | Selected information about the browser/user | Session only |
| ajs_anonymous_id ajs_group_id ajs_user_id | Atlassian | Measures application performance | 1 year |
How to manage cookies in general
More information about cookies generally can be found at:
http://www.allaboutcookies.org/
You can find out how to opt out of being tracked by Google Analytics by visiting:
https://tools.google.com/dlpage/gaoptout
§8 Pixel Tags
As well as cookies, we may use pixel tags (which are also known as web beacons and clear GIFs) to track your actions on our site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on web pages.
Pixel tags measure the success of our marketing campaigns, compile statistics about how our site is used, and help us to manage our content.
That’s the way the cookie crumbles…
To be clear, a cookie cannot read data off your system or cookie files created by other sites, but a service provider can use the same cookie to recognise your computer or device across different sites. You can set your system not to accept cookies if you wish (for example, by changing your browser settings so cookies are not accepted). However if you do, it’s important we let you know that some of our features may not function properly. For example, you might have to log into your account more than you have previously as we won’t remember you’ve already entered your password - or if you were to leave a window open with a partially finished quote for car insurance with us, the page might time out and we may have forgotten the details you entered.
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