Our cookie notice.

Updated: 18/08/2023

§1 Why read this?

When you’re insured with us, you know exactly how much you’re paying per mile, and how many miles you’ve driven each month. It’s completely upfront – which is just the way we like it.

Cookies, by their nature, are a little different. They work in the background to improve your online experience. But that doesn’t mean you shouldn’t be aware of them. This notice is designed to tell you all you need to know about the way we use cookies.

§2 What words mean.

This Cookie Notice describes how By Miles (“we”, “us”, “our” and “By Miles”) collects, stores and uses information about you in connection with By Miles insurance products and services, including your use of the By Miles websites (the “Sites”) and the By Miles mobile application (the “App”).

Cookies help us distinguish you from other users. They are small text files that are downloaded to your computer or mobile device when you access a website or mobile application. When a cookie is downloaded by you, we refer to it as having been ‘set’.

No, but some are necessary for our site and services to work the way they’re supposed to. We call these ‘Essential’ cookies. These will still be in place, even if you’ve used the cookie banner on our site to reject all non-essential cookies. If you want to, you can remove them by adjusting your browser settings.

In this notice, we’ll describe which cookies are essential, which aren’t, and what they’re all for.

§5 Why do we set cookies?

We set cookies for a number of reasons.

For anonymous analysis:

  • To identify whether you are a returning visitor so we can analyse site visits and understand the pages you and others are interested in.
  • To identify that you’ve come from somewhere else such as a partner or price comparison website.
  • To understand how long visitors are spending on our website or app.
We also use them to help with your experience using our service:
  • To remember your preferences for a set period of time, if you tell us anything we need to keep (such as the fact you’ve already logged in and entered your email or password). These cookies have an expiry date that reflects how long that information needs to be kept for.
  • To remember that you’ve asked us to provide you with a quote and what those details are.
  • To remember that you’ve previously contacted our customer experience team via the live chat option.
  • To temporarily store information while you have our website open. These are known as session cookies and will be deleted as soon as you close your browser.
We also allow selected partners to set cookies that allow both us, and them, to understand how any advertising we run with them is performing. The process is usually called ‘ad tracking’ and the cookies are known as ‘third party cookies’. You can see a list of our partners and the cookies we set in the section What types of cookies do we set.

§6 Cookies that collect personal data.

Some of the cookies we set are required to collect one or more pieces of personal data. Personal data we collect includes the following:

  • IP Address.
  • First name.
See our privacy notice for more information about how we manage personal data.

§7 What types of cookies do we set?

To help you manage what cookies you want us to set, we have categorised cookies into two main categories. These are split out as ’Essential cookies’ and ‘Cookies we use to improve our service’.

Essential cookies

These cookies are the ones we consider to be necessary for our business and for your experience.

Cookie nameProviderPurposeExpiry
By MilesVisit tracking / source and analytics so we can fulfil commercial agreements with our partners.60 days - 999 days
By Miles (quote)Identifies a quote made on the site so you can recover it.1 hour
PAPVisitorID x 2
By Miles / partners / affiliatesTracks visits and source of the visit.60 days - 1 year
__cf_bmCloudflareHelps protect our site from bots.30 minutes
, _gat,,,
Google AnalyticsTracks visitor behaviour while on the site for research purposes.1 day - 2 years
Stripe (payments)Used to prevent fraud across payments.30 mins - 1 year
_tt_sessionTeamtailorAllows core functionality on our job site.2 days
ZendeskUsed to identify users and enable functionality for our chat widget.Session - 1 year

Cookies we use to improve services we offer.

There are cookies we use that aren’t essential to make the services we offer function, but these cookies give us additional information that we can use to help us improve those services. These cookies have been categorised into partners in the table bellow.

If you don’t want these cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. For more information about how to manage cookies using your Internet browser settings, you can check out the ’Help’ section of your internet browser (or alternatively visit http://www.aboutcookies.org).

It’s worth noting that if you do set your Internet browser to reject cookies or otherwise withdraw your consent in relation to cookies, there’s a chance you may not be able to access all of the functions of our website and services.

Amazon Web Services.

We use Amazon’s hosting services so we don’t have to maintain our own servers.

Cookie namePurposeExpiry
AWSALBCORSLoad balancing7 days


Braze is the Customer Relationship Management (CRM) system we use to communicate with you by email, SMS and push notifications in our app. Braze uses cookies on our site to collect information about your visit, so we can make sure those messages are relevant to you.

Cookie namePurposeExpiry
ab.storage.userId.[your-api-key]Helps identify who is logged in and match actions to that user.1 year
ab.storage.sessionId.[your-api-key]Helps identify if the user is starting a new or existing session so we can optimise their experience.1 year
ab.storage.deviceId.[your-api-key]Helps identify users different devices for device-specific messaging, and differentiate anonymous users.1 year
ab.optOutRetains localisation of data for Braze, when disableSDK is called.1 year
ab._gdTemporarily created (and then deleted) to help other cookies work properly.1 year


Cloudflare’s cookies help our website to perform reliably and securely.

Cookie namePurposeExpiry
__cfruidPrimarily detects bots.Session


Datadog helps monitor the performance of our systems and services.

Cookie namePurposeExpiry
_dd_sAllows us to debug systems (e.g. work out what’s going wrong if there’s a technical issue).15 minutes


We use Google for analytics purposes, to help us understand how people are using our website and services, as well as advertising on their platforms - so we use cookies to measure the effectiveness of these activities.

You can find more information about how to manage cookies from Google here:

Cookie nameProviderPurposeExpiry
_gcl_auGoogle AdsenseMeasures our marketing efficiency across sites.Persistent
Google AnalyticsTracks user behaviour.30 minutes - 2 years
test_cookieGoogle DoubleclickAd tracking.Session

Microsoft / Bing.

We advertise on the Bing platform, so we use cookies to measure the effectiveness of these activities and make sure the right people see our advertising.

Cookie namePurposeExpiry
_uetsid, _uetsid_exp
_uetvid, _uetvid_exp
Collects data on visitor behaviour and for advertising.1 day - 16 days
MUIDUsed to ID users across sites and link tracking.1 year

Lucky Orange.

We use Lucky Orange for analytics purposes, to help us understand how people are using our website and services, so we can spot technical issues and improve the way our services work.

You can find more information about how to manage cookies from Lucky Orange here:

Cookie namePurposeExpiry
_lo_uidStores a unique ID.2 years
_lo_vLogs visitor visits.1 year
_loridID of the session.30 mins


We advertise on the Facebook platform, so we use cookies to measure the effectiveness of these activities and make sure the right people see our advertising.

You can find more information about how to manage cookies from Facebook here:

Cookie namePurposeExpiry
_fbp(with Trustpilot) Ad delivery via real time bidding (RTB).3 months


Spotify is a streaming service. We create Spotify playlists that our members (or anyone else) can enjoy. We share these playlists in a number of ways, which may include links or embedding on our site. Spotify’s cookies enable the functionality of their platform.

Cookie namePurposeExpiry
sp_tProvides functions across pages.1 year
sp_landingProvides functions across pages.1 day


YouTube hosts video content. We embed Youtube videos on some of our pages - usually as a way of sharing helpful information. YouTube’s cookies help them understand how content is performing and tailor their users’ experiences.

Cookie namePurposeExpiry
YSCTracks views of embedded videos on YouTube pages.Session
yt-remote-device-idStores the video preferences of the user using an embedded YouTube video.Never
yt-remote-connected-devicesStores the video preferences of the user using an embedded YouTube video.Never
yt.innertube::requestsRegisters a unique ID to store data on which videos from YouTube the user has seen.Never
yt.innertube::nextIdRegisters a unique ID to store data on which videos from YouTube the user has seen.Never
DEVICE_INFOTracks the user’s interaction with embedded content.5 months 27 days
VISITOR_INFO1_LIVEMeasures bandwidth to determine whether the new or old player interface is used.5 months 27 days

How to manage cookies in general

More information about cookies generally can be found at:

You can find out how to opt out of being tracked by Google Analytics by visiting:

§8 Pixel Tags

As well as cookies, we may use pixel tags (which are also known as web beacons and clear GIFs) to track your actions on our site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on web pages.

Pixel tags measure the success of our marketing campaigns, compile statistics about how our site is used, and help us to manage our content.

That’s the way the cookie crumbles…

To be clear, a cookie cannot read data off your system or cookie files created by other sites, but a service provider can use the same cookie to recognise your computer or device across different sites.

You can set your system not to accept cookies if you wish (for example, by changing your browser settings so cookies are not accepted). However if you do, it’s important we let you know that some of our features may not function properly. For example, you might have to log into your account more than you have previously as we won’t remember you’ve already entered your password - or if you were to leave a window open with a partially finished quote for car insurance with us, the page might time out and we may have forgotten the details you entered.