Cookie Policy (updated : 01/08/2017)

This cookie policy (“Policy”) describes how By Miles Ltd (“we”, “us”, “our”) use cookies in relation to our insurance products and services, including when you visit our website or use our mobile application.

We collect data about how you interact with our website and mobile application through the use of cookies and similar technology.

Cookies are small text files which are downloaded to your computer or mobile device when you access a website or mobile application. Cookies are widely used in order to make such websites or mobile applications work, or work more efficiently, as well as to store some information about the your preferences or past actions. You can find out more information about cookies at

We use cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how our site is used. Cookies may tell us, for example, whether you have visited our site before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.

What types of cookies do we use?
We use the following types of cookies:

  • ‘Session cookies’ which exist only while your browser is open. These are deleted automatically once you close your browser; and
  • ‘Permanent cookies’ which survive after your browser is closed. They can be used by the site to recognise your computer or mobile device when you open your browser and browse the Internet again.

These cookies may be served directly by us to your computer or mobile device (so-called ‘first-party cookies’) or by one of our service providers (so-called ‘third-party cookies’). The first-party cookies are used only by us to recognise your computer or mobile device when you revisit our website or access content via our mobile application while the ‘third-party cookies’ can be used by the service provider in question to recognise your computer or mobile device across different websites (they are most often used for analytical and advertising purposes).

What purposes do we use cookies for?
We use cookies for the purposes stated below:

Cookie CategoryPurpose
Essential CookiesThese cookies are essential to provide you with services available through our site and to use some of its features, such as access to secure areas. Without these cookies, providing core functionality, such as transactional pages and secure login accounts, would not be possible.
Analytics CookiesThese cookies are used to collect information about how visitors use our site.
The information gathered does not identify any individual visitor and is aggregated. It includes the number of visitors to our site, the sites that referred them to our site and the pages that they visited on our site.
We use this information to help operate our site more efficiently, to gather broad demographic information and to monitor the level of activity on our site.
Functionality CookiesThese cookies allow our site to remember choices you make (such as your user name, or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Marketing cookiesThese cookies facilitate online advertising.
Our website for instance uses remarketing with Google. Third-party vendors, including Google, use cookies to tailor ads based on someone's past visits to our website and serve these across the web.
You can set preferences for how Google advertises to you using the Google Ads Settings.
Social Media CookiesThese cookies are used when you share information using a social media sharing button or “like” button on our sites or you link your account or engage with our content on or through a social networking site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to advertising activities such as targeted banners.

How to manage cookies?
You have the right to choose whether or not to accept cookies. However, please note that if you do not accept our cookies, you may not be able to use the full functionality of our website or mobile applications.

You can find more information about how to manage and remove cookies (including how to opt-out) at or by visiting the website relevant to the browser you are using. Below we have provided links to some of the most popular browser websites:

Pixel Tags
We may also use pixel tags (which are also known as web beacons and clear GIFs) on our site to track the actions of users on our site. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags measure the success of our marketing campaigns and compile statistics about usage of the site, so that we can manage our content more effectively. The information we collect using pixel tags is not linked to the personal data we collect.